Libby Issendorf.

After growing up on a farm in ND, I moved to Minneapolis, where I discovered my passion for brands and media. I have experience in planning all types of media and developing smart social media strategies. I'm always learning.

Contact me

Email

Like Brad Paisley says, I'm so much cooler online

Twitter
LinkedIn
Slideshare
Google Reader Shared Items
Delicious
YouTube: My videos & vlogs
Foursquare

Advertising experience: Media

I started my career at the biggest agency in Minneapolis
On the media planning team, I helped national brands plan against various targets and objectives
I helped create print campaigns for consumer packaged goods,
TV, radio, and place-based campaigns for consumer packaged goods,
and regionalized plans across all media for agriculture

Advertising experience: Digital

I led development of a smart, effective social media strategy for the agency
We were one of few agencies to get a positive mention in this AdAge article about Twitter (PDF)
On the social media team that I co-founded, I helped develop strategies for major national brands

Blogging: Yaybia.com

I co-created this blog and recruited friends to write about advertising, PR, & social media
I write about media strategy, targeting, and online campaigns
We have earned respect in the blogging community, including frequent links from Dirk of Cow London
We have also had conversations with Advergirl, a highly respected blogger from Ologie in Columbus

Blogging: Ypulse Youth Advisory Board

I am one of 12 regular contributors to marketing blog Ypulse.com for their Youth Advisory Board
I have written about youth-targeted marketing campaigns
I also launched the Ypulse Twitter in October 2008 and helped propel it to 2500 followers

Education:National Student Advertising Competition

I participated on the University of Minnesota NSAC team for two years
In 2006-2007, we created a campaign for Coca-Cola targeting multicultural youth ages 13-24
Our "Together" campaign placed first in District 8 and first in the nation
In 2007-2008 I led the media and product development teams in our campaign for AOL Instant Messenger
We concepted a new social network and IM product, along with a great campaign. Here's the commercial

Education: University of Minnesota

I graduated with a BA in Strategic Communication and a BA in English
At graduation I was awarded with highest honors, summa cum laude, and a 3.97 GPA
I did original research and wrote a 50-page thesis on visual vs. verbal communication in advertising

Education: Never stop learning

I regularly attend industry events like Conversations about the Future of Advertising
On August 13 I attended BlogWell to learn about corporate social media strategies
I stay current through Twitter, blogs, and email blasts like these SmartBriefs